50
Fake Septum
Worth a lookShows beatable incumbent ratings (4.0★), but prices mostly outside the sweet spot ($4.75–$13.61) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,172.43avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$260K$260K/yr · 706K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.21avg listing price — sweet spot $15–$100
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.75–$13.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap