36
Fake Rolex
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$67.15avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,119.61avg incumbent reviews — the moat a new listing must climb
Price range
Okay$19.95–$222.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$46K$46K/yr · 191K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price