44
Fake Nose
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$5.83–$40.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,248.96avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay$11.35avg listing price — sweet spot $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 111K searches