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Fake Knife
Skip itPrices mostly outside the sweet spot ($6.07–$12.14) — this niche doesn't clear our bar today.
Review moat
Good640.29avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$305K$305K/yr · 963K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$8.94avg listing price — sweet spot $15–$100
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Price range
Bad$6.07–$12.14cheapest to priciest tracked listing — scored on the share inside $15–$100