43
Fake Gauges
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good984.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.16avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.17–$18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$67K$67K/yr · 337K searches
Signals No Dominant Brand