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54

Fajas Colombianas

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but high returns (10.3%) keeps it on the watch list.

Market size 78Growth 28Conversion 8Competition 95Returns 6Price range 60Avg price 94Brand share 52Review moat 21Quality gap 82

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Great$46.48

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great$1.0M

$1.0M/yr · 3.3M searches

Price range

Good$11.58–$153.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Review moat

Bad11,675.76

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.3%

return rate — above 5% kills the launch gate

Reviews