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Evie Wig
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$17.26–$20.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.02avg listing price — sweet spot $15–$100
Review moat
Great333.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Returns
Bad9.2%return rate — above 5% kills the launch gate
Market size
Bad$3K$3K/yr · 5K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns