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Essentials Shirt
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$23.07avg listing price — sweet spot $15–$100
Price range
Great$6.02–$95.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Review moat
Bad14,235.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$34K$34K/yr · 428K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale