39
Espresso Martini Pajamas
Skip itSoft demand (-47.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.08avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$8.47–$68.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great495.19avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 235K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.4%return rate — above 5% kills the launch gate
Growth
Bad-47.2%90-day search growth — must beat 0% to launch
Signals High Returns