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Ender Dragon Costume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.83avg listing price — sweet spot $15–$100
Price range
Incredible$32.44–$76.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great260.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.7%return rate — above 5% kills the launch gate
Market size
Bad$25K$25K/yr · 53K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns