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Emo Wig
Skip itHigh returns (8.0%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.79avg listing price — sweet spot $15–$100
Price range
Great$10.79–$32.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay1,602.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 305K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad8.0%return rate — above 5% kills the launch gate
Signals High Returns