50
Emo Belt
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but high returns (7.9%) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$15.03avg listing price — sweet spot $15–$100
Price range
Good$6.62–$38.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,011.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$72K$72K/yr · 301K searches
Returns
Bad7.9%return rate — above 5% kills the launch gate