51
Emf Hat
Worth a lookShows a thin review moat (127 avg reviews), but soft demand (-42.3% this quarter) keeps it on the watch list.
Review moat
Great126.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great$48.57avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Price range
Good$23.77–$174.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay$255K$255K/yr · 279K searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.3%90-day search growth — must beat 0% to launch