36
Elvis Stitch
Skip itSoft demand (-77.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible35.49avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$29.96avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great$8.33–$39.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$67K$67K/yr · 83K searches
Growth
Bad-77.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns