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Elsa Wig
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.57–$36.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,759.54avg incumbent reviews — the moat a new listing must climb
Market size
Okay$113K$113K/yr · 170K searches
Returns
Bad7.0%return rate — above 5% kills the launch gate
Growth
Bad-24.2%90-day search growth — must beat 0% to launch