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Efan Oversized Sweatshirt
Skip itSoft demand (-59.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$23.43avg listing price — sweet spot $15–$100
Price range
Great$8.14–$58.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,130.41avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 310K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.8%90-day search growth — must beat 0% to launch
Returns
Bad12.2%return rate — above 5% kills the launch gate
Signals High Returns