44
edna mode costume
Skip itHigh returns (13.8%) — this niche doesn't clear our bar today.
Avg price
Great$62.55avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+42.4%90-day search growth — must beat 0% to launch
Review moat
Good1,104.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$6.88–$297.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 76K searches
Returns
Bad13.8%return rate — above 5% kills the launch gate