42
easter tie
Skip itSoft demand (-96.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Good$14.90avg listing price — sweet spot $15–$100
Price range
Good$5.68–$31.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,210.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.2%return rate — above 5% kills the launch gate
Market size
Bad$54K$54K/yr · 68K searches
Growth
Bad-96.1%90-day search growth — must beat 0% to launch