35
easter glasses
Skip itSoft demand (-94.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible94.29avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Great$6.68–$41.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.79avg listing price — sweet spot $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 40K searches
Growth
Bad-94.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier