20
Easter Gifts for Adults
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Okay1,533.17avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.95avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.65–$16.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad$0$0/yr · 561K searches
Growth
Bad-99.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale