40
ear winter protection
Skip itSoft demand (-89.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.07avg listing price — sweet spot $15–$100
Price range
Great$7.95–$110.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Review moat
Bad5,970.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 84K searches
Growth
Bad-89.1%90-day search growth — must beat 0% to launch