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ear weights
Worth a lookShows a sweet-spot price point ($21.47 avg), but weak search conversion (0.9%) keeps it on the watch list.
Avg price
Great$21.47avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great420.54avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.10–$26.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 345K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale