55
ear cuff
Worth a lookShows a $1.6M/yr market, but soft demand (+0.1% this quarter) keeps it on the watch list.
Market size
Great$1.6M$1.6M/yr · 3.6M searches
Price range
Great$5.43–$96.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,105.48avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.1%90-day search growth — must beat 0% to launch