36
ear band
Skip itSoft demand (-80.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.64avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$6.54–$30.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,607.92avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 109K searches
Growth
Bad-80.5%90-day search growth — must beat 0% to launch