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ear bags
Skip itSoft demand (-77.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.27–$28.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,466.38avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.9%return rate — above 5% kills the launch gate
Market size
Bad$70K$70K/yr · 133K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-77.7%90-day search growth — must beat 0% to launch
Signals High Returns