39
Dusty Rose Tie
Skip itHigh returns (11.0%) — this niche doesn't clear our bar today.
Growth
Good+39.8%90-day search growth — must beat 0% to launch
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Review moat
Bad4,887.83avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.07–$17.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 121K searches
Returns
Bad11.0%return rate — above 5% kills the launch gate
Signals High Returns