42
Dune Costume
Skip itHigh returns (11.9%) — this niche doesn't clear our bar today.
Review moat
Incredible80.78avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.52avg listing price — sweet spot $15–$100
Price range
Great$13.35–$59.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 210K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.9%return rate — above 5% kills the launch gate
Signals High Returns