46
duck hat
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Review moat
Great199.97avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.12avg listing price — sweet spot $15–$100
Price range
Great$7.19–$38.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$59K$59K/yr · 165K searches