39
drive jacket
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Price range
Incredible$27.08–$96.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great134.74avg incumbent reviews — the moat a new listing must climb
Avg price
Great$74.38avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 24K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad13.3%return rate — above 5% kills the launch gate