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dress coverup
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but high returns (10.9%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Great$19.15avg listing price — sweet spot $15–$100
Growth
Great+63.2%90-day search growth — must beat 0% to launch
Price range
Great$8.59–$121.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,784.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 252K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.9%return rate — above 5% kills the launch gate