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dragon mask
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Review moat
Great304.2avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.93–$32.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 114K searches