49
dr doom costume
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great280.8avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$87.12avg listing price — sweet spot $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$238K$238K/yr · 621K searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Price range
Bad$5.12–$985.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price