45
double glasses case
Skip itA small market ($112K/yr) — this niche doesn't clear our bar today.
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,045.78avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.53–$29.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.19avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$112K$112K/yr · 394K searches