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dot day shirt
Skip itSoft demand (-51.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.88avg listing price — sweet spot $15–$100
Review moat
Great480.09avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.46–$22.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 212K searches
Growth
Bad-51.5%90-day search growth — must beat 0% to launch