45
dog mask
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Price range
Good$7.80–$23.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,785.82avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad8.9%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 176K searches
Signals High Returns