47
dog costume for kids
Skip itSoft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.27avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Review moat
Great298.28avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$9.36–$39.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 264K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.2%return rate — above 5% kills the launch gate
Growth
Bad-33.4%90-day search growth — must beat 0% to launch