35
djerf avenue pajamas
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.06avg listing price — sweet spot $15–$100
Price range
Great$14.55–$36.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great405.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Returns
Bad9.1%return rate — above 5% kills the launch gate
Market size
Bad$0$0/yr · 52K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Signals High Returns