46
disney luggage tag
Skip itSoft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,259.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.57avg listing price — sweet spot $15–$100
Price range
Okay$5.96–$20.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$92K$92K/yr · 277K searches
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality