48
disco pants
Skip itHigh returns (23.4%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$28.41avg listing price — sweet spot $15–$100
Price range
Great$9.50–$86.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,883.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 316K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad23.4%return rate — above 5% kills the launch gate
Signals High Returns