47
die hard christmas shirt
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Review moat
Great126.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.21avg listing price — sweet spot $15–$100
Price range
Great$12.56–$29.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 51K searches
Signals Low Review Barrier