60
diamond nose ring
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.22avg listing price — sweet spot $15–$100
Price range
Good$5.56–$126.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,738.48avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$147K$147K/yr · 269K searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand