43
devil tail
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible67.1avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.82avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$5.95–$108.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 141K searches