34
devil pitchfork
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Great128.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$12.64avg listing price — sweet spot $15–$100
Price range
Okay$5.11–$21.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad$21K$21K/yr · 63K searches