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detective hat
Skip itHigh returns (8.3%) — this niche doesn't clear our bar today.
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Price range
Great$8.07–$58.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Great495.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$73K$73K/yr · 91K searches
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate