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detective costume
Worth a lookShows a sweet-spot price point ($23.79 avg), but high returns (8.4%) keeps it on the watch list.
Avg price
Incredible$23.79avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Price range
Great$9.01–$58.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Great472.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$289K$289K/yr · 389K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Returns
Bad8.4%return rate — above 5% kills the launch gate