43
dental socks
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great432.56avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.74–$34.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.77avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 66K searches