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denim shirt men
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.24avg listing price — sweet spot $15–$100
Price range
Great$13.18–$41.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,442.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay$160K$160K/yr · 930K searches
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad12.1%return rate — above 5% kills the launch gate
Signals High Returns