51
demogorgon onesie
Worth a lookShows a thin review moat (72 avg reviews), but soft demand (-79.7% this quarter) keeps it on the watch list.
Review moat
Incredible72.02avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$34.38avg listing price — sweet spot $15–$100
Price range
Great$24.58–$102.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$165K$165K/yr · 788K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-79.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand