48
democracy jeans
Skip itHigh returns (22.1%) — this niche doesn't clear our bar today.
Competition
Incredible7%top-5 click share — an open shelf
Avg price
Great$48.18avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$9.81–$159.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$369K$369K/yr · 2.1M searches
Review moat
Bad7,052.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad22.1%return rate — above 5% kills the launch gate
Signals High Returns