37
deer tail
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Review moat
Great388.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Price range
Okay$6.97–$22.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad77%top-5 click share — a locked-up shelf
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$34K$35K/yr · 103K searches